What are the possible impacts of the country origin and packaging in motivating consumers to purchase Godiva chocolates? Business culture Celebration of important days Food style that really enjoy deserts like sweet things Adaptation of Chinese and Turkish lifestyles Create the diet chocolates so it will attract more girl teenagers to consume Godiva.
Do you see any risks of cannibalization of this line extension for the existing product line? Being produced and packaged in Turkey may alter the image of the brand so consumers may tend to stop buying Godiva chocolates.
Hence, they have to improve their strategy to attract more global customer regarding market entry, creation of new market, product specialization, culture, etc. In luxury industry, clients value the quality of the products and the brand the most. There are three levels of the production: The 80 years old reputation of Godiva is well established and it cannot be lowered by the launch of its low-end product.
For example, Turkish people like peanuts so we adapt it with the chocolate with more peanuts in Turkey. What strategy would you offer to the company in its global product planning decisions in terms of standardization versus adaptation?
The augmented product The non-physical part of it, is the fact that it makes a premium quality brand available in supermarkets at a lower price and the fact that it is accessible for everyday consumption. If we do the standardization, the expansion of Godiva products would stopped. Godiva should not change its strategy because if consumers trust in the Godiva brand, they would not be looking for other chocolate brands.
Godiva forecast will be in supermarkets by year. Do you think that Godiva brand could be damaged after the introduction of the new product to the lower end of the market? More Essay Examples on Marketing Rubric Godiva product available worldwide in over 80 countries around the world, operates in shops and the product over other retailers.
Godiva introduced Godiva Gems at mass market with lower price to reach high level of target market. Therefore, it makes easier for consumer to obtain the products. Why or why not?
Goldman reported that the company is not compromising the quality of its chocolates.
There might be a small risk of cannibalization of this line for the existing product line, but if this occurs it can be used as a strategy to capture a larger market of a different market segment.
It is perfect for the customer to gain high quality chocolates at affordable prices. It holds global brand characteristics because it is Available across multiple countries Using identical strategies such as principles, positioning and marketing Carrying same brand and logo Implementing various marketing mix in different countries 4.
May constitute more advertisement that show their lifestyle with consumption of Godiva. Discuss whether the brand holds global brand characteristics? Godiva is entering new markets like China and Turkey. Adapting the products in China and Turkey those should be taken into consideration:GODIVA CHOCOLATE Founded by Joseph Draps in Chocolate know for richness, premium quality, and iconic style Godiva introduced a new line of chocolates "Godiva Gems" - Standardised marketing mix (product, place, price, promotion) Negatives.
GODIVA Chocolatier Chocolate Gifts Delivered If you are looking to give someone an impressive gift they are guaranteed to love, then GODIVA Chocolatier is the best place to find it. We specialize in the finest gourmet chocolates that everyone will love. Marketing and Godiva CASE STUDY ‘’ GODIVA CHOCOLATIER AND GODIVA GEMS’’ Godiva Chocolatier is a manufacturer of premium chocolates and related products.
Godiva, founded in Belgium in stockholder analysis, market segmentation, pricing strategy, extended marketing mix, promotional mix, marketing. GODIVA Chocolates | Gourmet Chocolates, Gift Baskets and Truffles. Marketing Mix Of Godiva Chocolates. to life with Godiva’s chocolate Godiva Background Godiva Chocolatier, a Belgium chocolate manufacturer famous for its premium quality handcrafted chocolates, was founded in in Brussels by the master chocolatier Joseph Draps and it was purchased by the Campbell Soup Company which faciliatates.
Godiva Chocolatier is a manufacturer of premium chocolates and related products - Marketing and Godiva introduction. Godiva, founded in Belgium inwas purchased by the Turkish Y? ld? z Holding, owner of the Ulker Group, on November 20, Godiva owns and operates more than retail boutiques and shops in the United.Download