The NFL season has far fewer games than the other major North American sports 16 compared to in baseball which makes every game an event. The average of all ads tested is around 2-stars, with very few achieving the blockbuster 5-stars that Brotherhood does.
It routinely draws more than 80 million viewers.
Compare this to the ads that dominate in the US on non-Super Bowl days, ads that are built around brand recall and hammering home the key message — at times simply to ensure the creative progresses through traditional, outdated and, frankly, wrong copy-testing methodologies.
It has become so much more since the first game was played in But once a year, at Super Bowl time, I get to say football in the American meaning of the term! The Super Bowl is one of the most-watched events in the world.
It was the first outdoor game in a cold-weather city. The game is rotated every year, usually to a warm-weather city or one with a domed stadium. First happy then sad and then pure joy as it takes the viewer on a journey.
Last weekend the Denver Broncos faced off against the Seattle Seahawks in front of a television audience that in recent years has averaged over million viewers at any point during the game and totals an audience of more than million Americans.
The Super Bowl is one of the most-watched events in the world, routinely drawing more than 80 million viewers. The halftime show has become must-watch TV instead of just a throw-in with the game. Cities bid for the right to host the Super Bowl. All ads were selected for having won awards or public recognition, or becoming viral sensations during the course of Future games will be in San Francisco, Houston and Minneapolis.
The game has eclipsed million viewers each of the past five years, with a record It was the first outdoor game in a cold-weather city. The game and the two weeks of hype, parties and other events leading up to it have turned the Super Bowl into a spectacle. Super Bowl commercials have become a part of the show, luring viewers who might not otherwise watch the game.
They lure viewers who might not otherwise watch the game. Outside of the Oscars or Grammys, there may not be a bigger place for celebrity parties than the Super Bowl. Here are some reasons why the Super Bowl is so special.Jan 31, · Why is the Super Bowl so popular?
Why is the Super Bowl so riveting to Americans? A German correspondent, long based in New York, called me to ask about the appeal of the Super Bowl.
Because since so many people watch the super bowl, they went make ads for the commercials they have so more people will see the ad since millions of people are watching that one channel. GDmarine 1/29/ - a.m. I think what makes the Super Bowl so great is the best of the best teams go against each other to fight and battle hard.
It has the best entertainment at halftime and the. Most of this year’s Super Bowl commercials took a more “viral” approach to their presentation. For example: is the surprisingly aware and extremely satirical Tide adverts which confused and amused millions during their airing.
Of the 20 teams to make the Super Bowl in the last 10 years, 14 of them (70%) were coming off playoff seasons the year prior, and 18 of them (90%) won at least 8 games the year prior. Better yet, 3 of the last 6 Super Bowl Champions (50%) lost in the AFC Championship Game.
The Super Bowl is do-or-die; that’s what makes the game so special. And it isn’t just the game itself that attracts viewers.
Companies pay advertising firms lots of money to create commercials.Download